Category Branding


Branding Exercise: What does Charlie’s Angels & Chrysler Have In Common?

Alright everyone, here is a branding exercise brought to you by Allen P. Adamson author of Branddigital. I read about this exercise in my Business Story Telling and Branding Development class at Full Sail University. In this exercise, you help clearly define the characters of the Chrysler, Dodge and Jeep brands by choosing which persona […]